Jonas Ekmark

Product Area Owner, New Technology
Zenuity is the brain child of the joint ventures of Autoliv and Volvo Cars. Our mission is to use the latest in ADAS/automated driving innovation to create robust and flexible solutions that are at the technological forefront – for today and tomorrow. As leaders in automated driving technology space, Zenuity uses a disruptive, never-been-seen before, business model to produce world-leading competence in key technology areas. Our motto is “Make it Real,” and our team works tirelessly to be the ideal, flexible supplier that delivers a range of solutions from which vehicle manufactures can pick, scale-up and freely integrate, providing leverage no matter their situation. Zenuity delivers spearhead solutions to be the go-to, future-proof partner and holistic provider. We are currently the only company to date to balance robust solutions at the forefront of innovation in the AD space while enabling our clientele the flexibility to cherry pick, continuously scale up and freely integrate with the Zenuity software. Zenuity executes rapidly without compromising verification and robustness. Delivering leading advanced driver assistance, highly automated driving, and cloud based automotive software, Zenuity is dedicated to transforming the automotive industry and catapulting into the future of transportation.


Jonas has been in Active Safety since 1985, first with SAAB Automobile in Trollhättan, Sweden. He joined the Volvo Car Corporation in 1994 where he was responsible for Volvo's first application of Electronic Stability Control. Next challenge with Volvo was the Automatic Emergency Braking development where he pioneered the advanced engineering activities for City Safety and Pedestrian Detection with Full Auto Braking. He was part of the team that put the world's first automatic collision avoidance by braking system in series production (Volvo's City Safety on the XC60 in 2008). Then, he started research activities in the self-driving area and co-conceived the "Safe Road Trains for the Environment" program that focused on platooning. Public demonstrations in 2012 showed that end users were interested in energy saving, but totally loved the concept of automated driving in highway situations. That inspired to start the Volvo "Drive Me" research program, intending to understand user needs in a highly automated vehicle. Jonas has held line management as well as technical specialist positions in Volvo Cars and recently Zenuity, and he is currently responsible for all activities related to early technology development in Zenuity. His ultimate vision is to develop technology that enables a collision-free traffic system. "It is relatively easy to build and demonstrate a self-driving concept vehicle, but if you want to create an impact in the real world, you have to design and produce a complete system that will be safe, robust and affordable for customers.” Jonas has a track record of providing solutions in the following areas: • Algorithm & System Design • Vehicle Safety Technology • Autonomous Driving Software • Emergency Braking & Driver Assistance • Technical Leadership.

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