The world of automated driving is coming closer to reality. As the exciting possibilities of this new technology unfold, there is a growing need for testing and verifying the components and systems of automated driving in diverse and complex scenarios. ALP.Lab GmbH (Austrian Light Vehicle Proving Region for Automated Driving) has developed a sophisticated testing environment to meet this demand. Along with public roads, proving grounds, and facilities for data recording and processing, ALP.Lab offers a comprehensive virtual testing environment and a unique test laboratory. So potential challenges can be foreseen as the technology progresses. As an alliance of automotive supplier companies (AVL, Magna) and scientific partners (Joanneum Research, TU Graz, Virtual Vehicle), ALP.Lab will meet the challenges that lie ahead for the future of driving.