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Dan Mender

Vice President - Business Development
Dan is responsible for developing, implementing and maintaining the company’s global direction, partnerships, alliances, product roadmap and thought leadership across a number of vertical industries that include automotive, mobile, industrial, transportation/railway, medical and government/military. Specific to automotive, Dan and his team oversee participation in numerous global industry alliances like AUTOSAR and GENIVI in addition to developing and maintaining Green Hills automotive platform solutions focused on safe and secure OS-agnostic In-Vehicle Infotainment, high performance 3D instrument clusters and ASIL-certifiable Advanced Driver Assist Systems (ADAS). Dan is also driving the thought leadership on opportunities, value and challenges around safe, secure, reliable functional consolidation in next generation automotive electronics. Dan has over 30 years of embedded experience and has held a variety of roles in sales management, channels management, product management, major account management, business development, field engineering and product design.
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Green Hills Software

Green Hills Software is the world’s largest independent supplier of safety and security certified software products and services for the embedded and mobile marketplace. For over 30 years Green Hills has helped clients solve the most difficult design challenges by delivering unmatched knowledge, cross industry expertise, and a proven ISO 26262 ASIL qualified product portfolio to the automotive market. Next generation ADAS designs will fuse data from multiple sensors to feed critical decision engines that execute a wide range of ADAS applications like lane departure, traffic sign recognition and pedestrian detection. This sensor fusion is ripe for consolidation on powerful multicore SoC’s in single ECU’s that may also incorporate adaptive driver HMI functionality like cluster, HUD and center console. Leveraging Green Hills expertise in the design of highly available, reliable and certifiable “mixed criticality” products, ADAS architects can develop and deploy next generation ADAS systems with confidence while reducing cost and complexity. For more information, please visit http://www.ghs.com/ADAS

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